The Clichéd Story

Trends? They’re cute, but we’re here for the classics. At Clichéd, we’re all about celebrating the kind of beauty that never gets old. Founded by Rumi Fatima, we believe that chasing the “next big thing” is overrated. Instead, we stick to what works—simple, proven rituals that’ve stood the test of time.

Our products? Pure, potent, and backed by wisdom older than your grandma’s beauty secrets. No fluff, just the good stuff.

And let’s be real: beauty shouldn’t feel like rocket science. We keep it effortless, uncomplicated, and oh-so-easy to fit into your routine. No 12-step routines here, just results you can trust.

At Clichéd, we know one thing for sure—timeless beauty is always in, because: